UX, CRO & Transformation
Retained work with mandate to analyse customer journey and optimise touchpoints. We mapped the customer journey, product set and analysed quick wins and longer term opportunities to set apart this business. Focus on data & analytics optimisation, Paid Search optimisation and UX changes to improve conversion rates.
Result:
- >20% of Paid Search budget, previously misspent, freed up for customer acquisition
- Fully trackable analytics journey enabling cohort analysis on key business goals
- Roadmap of UX optimisations and AB testing hypothesis in place for internal implementation
- Full digital strategy in place to execute on with our support.
