Data driven UX strategy
Canon Europe’s leading digital agency (Chaos Design) came to us as they wanted to optimise the UX on their website by undertaking a number of strategic projects. They have >100m visitors and hundreds of million of sales across 52 websites in over 30 languages.

What started as a small 1 month project became 13 months of ongoing high value work for maximising conversion rates and redesigning major sections like Cameras, Lenses, About Us, etc.


  • Redefined major sections of this 100m+ visitor website
  • Our AB testing approach rolled out as new standard
  • Redesigned sections achieving increased conversion rates, generating an excellent ROI for Canon.

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