Here is an experiment idea: ask people what they do for a living and who their ideal customer is.
Sounds simple enough, right? Their answers would say a lot about where a person is in their business career, but you will notice that rarely did they have clarity of message.
But do not just take my word for it. Learn from my experience as well.
I, too, used to be terrible at over-complicating my response – but hopefully, I’ve improved.
When asked what I do for a living, I now say: “I build tech businesses with Entrepreneurs.” – which is way more succinct and precise than before.
As Pareto’s beautiful 80/20 law suggests, from my not-so-tiny experiment, I’ve found that 80% of people can’t articulate this efficiently, which can harm them.
That is why you need to ask yourself how people can think of you when the right opportunity for a referral comes up if they can’t effectively “pigeonhole” you.
If the message you’re trying to spread is not clear enough, you will end up spreading confusion for your business.
Take Appy Ventures for an example. All of the business has been through word of mouth – so getting clarity of message at the highest possible level is very important for us.
What about you? Have you thought of a quick message that will stick in everyone’s mind?
If you have yet to think about it or need help getting the clarity of message as simple as possible, feel free to get in touch with us and ask for guidance. We will be more than happy to help!