Ikea & BWP

Ikea’s leading agency (BWP) came to us with an idea for an in-store, experience: demonstrating through data that the Ikea mattresses would genuinely relax customers.

We worked closely with BWP to create an IOT (internet of things) based heart sensor with custom 3D printed cases. This was a highly time pressured and high profile project.

We delivered the experience across all 21 of Ikea’s UK stores, ensuring that full tech support and training was given to provide an engaging experience that exceeded expectations.


  • Over 3,000 in store experiences done, raising profile for mattress section
  • Successfully coordinated 21 locations over a 4 week perio

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