UX, CRO & Transformation
Retained work with mandate to analyse customer journey and optimise touchpoints. We mapped the customer journey, analytics insights and analysed quick wins and longer term opportunities to set apart this business. Focus on conversion rate optimisation, website architecture optimisation and customer touch points.
Result:
- Increased site speed from >8secs to <3secs
- Increased cart recovery 500% from 0.5% to 2.5%
- Conversion rate increased 33% from 3.3% to 4.4%
- Reengineered email strategy for existing customers, to increase returning customer >50%
- Full digital strategy in place to execute on with our support.
